What's the first question asked by a business owner or executive who <strong><span style="text-decoration: underline;">gets big results?</span></strong>

<strong>It's not,</strong> "How do we increase sales?"

<strong>It's not, </strong>"How do we reduce costs?"

<strong>It's not,</strong> "How do we grow the business?"

The answer is much simpler.  It's researched and time-tested. But, ignoring this number one rule of business can lead to company, department, and project failures (of all sizes in all economies).

If business leaders at all levels follow JUST this one rule, winning becomes easier, more fun, and more profitable! Jim Collins explains exactly what your business should be doing FIRST in the video below. Enjoy (and implement right away)!

<a href="https://www.jimcollins.com/media_topics/media.html#*firstWho" target="_blank" rel="noopener">Watch the 1 minute video here.</a>

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