[{"id":"5a3b9fd","elType":"section","settings":[],"elements":[{"id":"74e9f4b","elType":"column","settings":{"_column_size":100,"_inline_size":null},"elements":[{"id":"a4f383e","elType":"widget","settings":{"editor":"<p>\"This is a football.\" That's how Vince Lombardi, one of <strong><span style=\"text-decoration: underline;\"><em>THE<\/em><\/span><\/strong> \"A-Players\" in sports, started each new season with his football team. He started with\u00a0<span style=\"color: #dd363e;\"><b>The Fundamentals.<\/b><\/span> He achieved World-Leading in his category and won lots of championships focusing himself and his players on core fundamentals in football.<\/p><p>For you and me, knowing and taking action on the fundamentals\u00a0of things like people, strategy, execution, operations is the difference between leading, serving, and profiting our current level, and that level we're capable of within our own minds, across all of our relationships, and in every one of our endeavors (work, home, business, fun). \u00a0The difference looks like this:<\/p><p>\u00a0<\/p><ul><li>People will follow, or not<\/li><li>Strategy will work, or not.<\/li><li>Execution will succeed, or not.<\/li><li>Operations will produce, or not.<\/li><li>Things will be world-class, or not.<\/li><li>Useful value will be crated, or not.<\/li><\/ul><p><b><span style=\"color: #dd363e;\">\u00a0<\/span><\/b><\/p><p><b><span style=\"color: #dd363e;\">What's the differentiator?<\/span> <\/b>It's not a great team, solid plan, or action. \u00a0Although, those factors are necessary. But, everyone focuses those factors alone, and gets tricked into bypassing the fundamentals responsible for those factors functioning together, in a world-class fashion, to create the useful value that leads to achieving the specific outcome we're seeking. \u00a0\u00a0<\/p><p>\u00a0<\/p><p>When we get tricked like this, we follow conventional thinking, which leads to conventional (low, medicore) outcomes and value. Next, we're surprised when people don't follow, strategy doesn't work, execution doesn't succeed, and operations don't produce. \u00a0<\/p><p>\u00a0<\/p><p>Then, we assign blame to the people, strategy, market, external factors... I bet you're familiar with this behavior loop.<\/p><p>\u00a0<\/p><p>In my twenty plus years across six businesses, from 50 people to Fortune 50 size, I discovered that <b>the fundamental differentiator responsible for moving the needle in the right direction was the set of beliefs someone decided on, that appears correct, but ultimately tricks our judgement, and fools us into thinking \"good job.\" <\/b>\u00a0<\/p><p>\u00a0<\/p><p>When it happened (and it happened every day) People, Strategy, Execution, and Operations struggled. A-Player performance, World-Class, and Value remained out of reach. And almost every time, we thought we did everything right.<\/p><p>\u00a0<\/p><p>The truth is, the set of beliefs decided upon was incorrect for the conditions.<\/p><p>\u00a0<\/p><p>Damn.<\/p><p>\u00a0<\/p><p>I say, let's get that fundamental right<span style=\"color: #000000;\">. <\/span><span style=\"color: #dd363e;\"><span style=\"color: #000000;\">I say,<\/span> <b>let's get a FEW fundamentals right.<\/b><\/span> Because, the fallout from fumbling just the fundamental called beliefs is not acceptable any more.\u00a0<\/p><p>\u00a0<\/p><p>A-Players, who stand for World Class, and who relentlessly pursue creating useful\u00a0<span style=\"color: #dd363e;\"><strong>VALUE,<\/strong><\/span>\u00a0do not get tricked into forgoing fundamentals. \u00a0Instead, they leverage them into mindsets, strategies, and action so:<\/p><p>\u00a0<\/p><ul><li>People follow.<\/li><li>Strategy works.<\/li><li>Execution succeeds.<\/li><li>Operations produce.<\/li><li>Things are World-Class.<\/li><li>Useful value is created.<\/li><\/ul><p>\u00a0<\/p><p>People. Win.<\/p><p>\u00a0<\/p><p>Let's get the fundamentals in front of you, my fellow A-Player wired for World Class who believes in VALUE so you can lead even better, serve even greater, and profit even bigger!<\/p>"},"elements":[],"widgetType":"text-editor"}],"isInner":false}],"isInner":false},{"id":"c08df07","elType":"section","settings":[],"elements":[{"id":"75e7437","elType":"column","settings":{"_column_size":100,"_inline_size":null},"elements":[{"id":"3e637d1","elType":"widget","settings":{"text":"Begin","link":{"url":"https:\/\/leadserveprofit.com\/audios","is_external":"","nofollow":""},"align":"center","size":"xl","button_text_color":"#ffffff","background_color":"#dd363e","border_border":"solid","border_width":{"unit":"px","top":"2","right":"2","bottom":"2","left":"2","isLinked":true},"border_color":"#686868"},"elements":[],"widgetType":"button"}],"isInner":false}],"isInner":false},{"id":"0f5c3c5","elType":"section","settings":[],"elements":[{"id":"0df06cc","elType":"column","settings":{"_column_size":100,"_inline_size":null},"elements":[{"id":"5c9c98b","elType":"widget","settings":{"text":"Divider"},"elements":[],"widgetType":"divider"},{"id":"f05715a","elType":"widget","settings":{"editor":"<p>\u00a0<\/p><h4 style=\"text-align: center;\">Not sure yet? Then get the entire Lead Serve Profit Framework for FREE below!<\/h4>"},"elements":[],"widgetType":"text-editor"}],"isInner":false}],"isInner":false},{"id":"365569c","elType":"section","settings":{"structure":"20"},"elements":[{"id":"20fa8ad","elType":"column","settings":{"_column_size":50,"_inline_size":25.054},"elements":[],"isInner":true},{"id":"3d563b2","elType":"column","settings":{"_column_size":50,"_inline_size":74.946},"elements":[{"id":"bd1cb12","elType":"widget","settings":{"editor":"<p>\u00a0<\/p><p>Start with the Lead Serve Profit Framework right now \u2013 a two-page outline revealing key fundamentals to generating more value, execution, results and rewards right away that can catapult your career and company ahead! 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